A hyperscale data platform built into Salesforce
Activate all your customer data across Salesforce applications and in external systems with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work.
The goal is for every marketer to be able to look at a 360° customer profile with full access to complete customer histories from all touchpoints – simple and straightforward.
Digital Transformation represents the end of data silos. To equip every marketer with full digital power, Data Cloud houses all centralized data and functions in a single location. Combine demographic and transactional data.
Single customer view & Segmentations
Unlock the potential of Salesforce Data Cloud’s single customer view and segmentation capabilities. This integral part of digital transformation eliminates data silos, enabling marketers to develop personalized conversion funnels using a comprehensive 360° customer profile. Leveraging attributes beyond demographics and integrating behavioral, engagement, and purchase data, marketers can optimize campaign effectiveness and drive tangible results.
Single customer view & Segmentations
Unlock the potential of Salesforce Data Cloud’s single customer view and segmentation capabilities. This integral part of digital transformation eliminates data silos, enabling marketers to develop personalized conversion funnels using a comprehensive 360° customer profile. Leveraging attributes beyond demographics and integrating behavioral, engagement, and purchase data, marketers can optimize campaign effectiveness and drive tangible results.
Fuel your campaigns
Salesforce Data Cloud’s Campaign CDP capabilities enable you to orchestrate targeted and personalized campaigns with ease. With robust segmentation tools and real-time data integration, you can precisely target your audience based on their behavior, preferences, and demographics. Drive engagement and conversions by delivering relevant and timely messages across multiple channels, maximizing the impact of your marketing efforts.
Fuel your campaigns
Salesforce Data Cloud’s Campaign CDP capabilities enable you to orchestrate targeted and personalized campaigns with ease. With robust segmentation tools and real-time data integration, you can precisely target your audience based on their behavior, preferences, and demographics. Drive engagement and conversions by delivering relevant and timely messages across multiple channels, maximizing the impact of your marketing efforts.
Analyze and understand
Gain deeper insights into your customers by defining multi-dimensional metrics like LTV, CSAT, or RFM at the profile or audience level. With the Data Query API, easily extract aggregated profile data and seamlessly integrate it with any system or channel, both within and outside Salesforce. Understand your customer base like never before, allowing for rich analysis and informed decision-making. Take your understanding of customer behavior to new heights with our powerful tools and integrations.
Analyze and understand
Gain deeper insights into your customers by defining multi-dimensional metrics like LTV, CSAT, or RFM at the profile or audience level. With the Data Query API, easily extract aggregated profile data and seamlessly integrate it with any system or channel, both within and outside Salesforce. Understand your customer base like never before, allowing for rich analysis and informed decision-making. Take your understanding of customer behavior to new heights with our powerful tools and integrations.
Unleash the power of AI
Discover the transformative AI capabilities of Salesforce Data Cloud. Use cutting-edge AI technologies to empower businesses to unlock actionable insights, automate processes, and drive personalized customer experiences. Leverage the power of AI-driven analytics and predictive modeling to stay ahead in today’s dynamic market landscape.
Unleash the power of AI
Discover the transformative AI capabilities of Salesforce Data Cloud. Use cutting-edge AI technologies to empower businesses to unlock actionable insights, automate processes, and drive personalized customer experiences. Leverage the power of AI-driven analytics and predictive modeling to stay ahead in today’s dynamic market landscape.
Why Data Cloud?
Reduce costs
With the use of Einstein’s AI-powered predictions, recommendations, and insights that use real-time unified profile data to personalize every customer experience.
Increase productivity
By connecting real-time data with Salesforce Flow to automate any business process and reduce manual tasks.
Reduce time to market
Extend and enhance the world’s #1 CRM platform with these unified services.